By Mike in Tokyo Rogers
Holy cow! Pay attention all you marketing, bloggers, advertising, PR, Social Media, people who U-Stream, Pick and video blog (vlog) and business in general people in Japan, I just stumbled upon this article from Nielsen Ratings that show some big trouble for Twitter down the road.
It seems that Twitter has a very poor retention rate for new users. In fact, Twitter’s retention rate is worse than Facebook or Myspace and both of those Social Networking services are dying a slow death in Japan.
From the article:
“Currently, more than 60 percent of U.S. Twitter users fail to return the following month, or in other words, Twitter’s audience retention rate, or the percentage of a given month’s users who come back the following month, is currently about 40 percent. For most of the past 12 months, pre-Oprah, Twitter has languished below 30 percent retention.”
The problem with this retention rate is that it means that Twitter’s long term growth is in serious question. It means that Twitter can only hope for a 10 percent reach. That’s not good at all.
I have mentioned before that I think, in Japan, that Pick will blow away Twitter as Pick allows a photo to be placed right on the tweet (whereas Twitter forces the user to click a link)…
Could Twitter also face the problem that the entire Internet faced during the times of the dot-com bubble burst? That was when the Internet turned off lots of people because it was becoming too much of a tool for just selling things? Could Twitter be getting that sort of bad rap?
If Oprah Winfrey blabs about Twitter on TV and then, even she can’t retain more than 60%… Could Twitter as a product or a service be in big trouble down the road here very soon?
Keywords: marketing, U-Steam, Google, blog, bloggers, tweet, product, Facebook, Internet, Myspace, Mike in Tokyo Rogers, business, vlog, service, Japanese, Twitter, Social Media, Pick, Japan, TV, Japan’s, advertising, blog, video blog,
I just found this on AP and, since I post about Twitter and Social Media so much, I thought I’d post it as is.
Twitter a hit in Japan as millions ‘mumble’ online
Twitter a hit in Japan as ‘mumbling’ tweeters give micro-blogging a distinctly Japanese flavor
TOKYO (AP) — Twitter is a hit in Japan, succeeding where other social networking imports like Facebook have foundered as millions “mumble” — the translation of tweet — and give mini-blogging a distinctly Japanese flavor.
The arrival of the Japanese language Twitter service in 2008 tapped into a greater sense of individuality in Japan, especially among younger people less accepting of the understatement and conformity their culture is usually associated with, analysts say.
A mobile version of Twitter started last October, further fueling the Twitter boom in a nation where Internet-connecting cell phones have been the rule for years.
These days, seminars teaching the tricks of the tweet, as the micro-blog postings are known, are popping up. Ending Japanese sentences with “nah-woo” — an adaptation of “now” in English — is hip, showing off the speaker’s versatility in pseudo-English Twitter-speak.
A TV show features characters that tweet. A Tokyo bar has screens showing tweets along with World Cup games. And pop idols, a former prime minister and plain regular people are all tweeting like crazy.
The proportion of Japanese Internet users who tweet is 16.3 percent and now surpasses the ratio among Americans at 9.8 percent. Twitter and Japan’s top social networking site, mixi, have been running neck-and-neck with monthly visitors between 9 million and 10 million but in April Twitter squeaked past mixi, according to ratings agency Nielsen Online.
In contrast, only 3 percent of Japanese Internet users are on Facebook compared with 62 percent in the U.S., according to Nielsen. MySpace has also failed to take off in Japan, at under 3 percent of Net users versus 35 percent in the U.S., according to comScore Inc.
Twitter estimates Japanese write nearly 8 million tweets a day, or about 12 percent of the global total. Data from Tweet Sentiments, a web site that analyzes tweets, show Japanese are sometimes tweeting more frequently than Americans.
“Japan is enjoying the richest and most varied form of Twitter usage as a communication tool,” says Daisuke Tsuda, 36, a writer with more than 65,000 “followers” for his tweets. “It’s playing out as a rediscovery of the Internet.”
One reason is language. It’s possible to say so much more in Japanese within Twitter’s 140 letter limit. The word “information” requires just two letters in Japanese. That allows academics and politicians to relay complex views, according to Tsuda, who believes Twitter could easily attract 20 million people in Japan soon.
Another is that people are owning up to their identities on Twitter. Anonymity tended to be the rule on popular Japanese Web sites, and horror stories abounded about people getting targeted in smear-campaigns that were launched under the shroud of anonymity.
In contrast, Twitter anecdotes are heartwarming. One well-known case is a woman who posted on Twitter the photo of a park her father sent in an e-mail attachment before he died. Twitter was immediately abuzz with people comparing parks.
So far, people are flocking to Twitter in positive ways, reaching out in direct, public and interactive communication, debunking the stereotype of Japanese as shy and insular, says Noriyuki Ikeda, chief executive of Tribal Media House, which consults on social media marketing.
“Twitter is turning out to be like a cocktail party,” he told The Associated Press. “Japanese see how fun it is to network and casually connect with other people.”
Twitter is also proving a good business tool. Companies are exploring Twitter as a way to reach consumers and get feedback, a function that holds potential in Japan where broadband connections are widespread and cheap, and mobile phones outnumber the population.
Retailer Tokyu Hands uses Twitter to answer queries from customers, while clothing-chain Uniqlo has used Twitter in marketing by setting up a virtual queue where people tweet with each other and get freebies.
Motohiko Tokuriki, chief executive of consultant Agile Media Network, who has nearly 200,000 followers, believes Twitter is on its way to be chosen the hit new word of the year, a coveted honor that draws great publicity here.
“It’s telling that Twitter was translated as ‘mumbling’ in Japanese,” he said. “They love the idea of talking to themselves,” he said.
Twitter may even offer Japan’s web entrepreneurs global opportunities that had so far eluded them because it’s the first digital “global-standard” outside of search engines like Google or Yahoo! to catch on here, says Toru Saito, chief executive of Loops Communications, which specializes in social networking businesses.
That means software applications Japanese develop for Twitter could win acceptance from a global market. Japanese mobile software products have tended to be for Japanese up to now.
“I’m getting so many queries, including those from abroad,” Saito said.
Rocky Eda, corporate communications manager for Digital Garage, which supports Twitter’s Japan operations, is thrilled people are embracing Twitter.
“In finding fulfillment in expressing what’s on your mind for the moment, Twitter is like haiku,” he said. “It is so Japanese.”
Keywords: business, TV station, radio station Twitter, vlog, U-Stream, Internet, Social Media, intelligent, Pick, blogger, advertising, vlogging, Japan, intelligent marketing, service, Facebook, japan, japan’s, blog, blogger, TV, focused message, product, radio, Mixi, video blog, smart marketing, solution, Japanese, buzz, marketing,
George Williams lands major weekend show on Tokyo FM starting 7/3/10!
Big News! ジョージ ウイリアムズがＴＦＭ土曜日の朝の番組にレギュラー出演決定いたしました。
Just goes to show you how effective his Internet marketing has been in Japan! George blogs, does U-Stream, Twitter, and Pick.
See? It does pay to stay online!
keywords: Pick, Internet, blogs, Japan, U-Stream, marketing, Pick, Tokyo FM
ジョージ・ウイリアムズ 東京ＦＭ土曜 朝8時ー9時放送 7月3日スタートの新番組出演決定いたしました！
I will have a new article coming out on Lew Rockwell.com today. Lew Rockwell.com is the most read Libertarian site in the world and ranked by Alexa in the Top 15 of the most read sites in the entire world. Of course my new article is about Japan. Hope it helps you laugh. Article is here: http://lewrockwell.com/rogers/rogers234.html
Of course, this is all a part of my ever continuing opinion that, if you want to succeed in Social Media, Marketing and the Internet, then you must continually produce content by writing and on your own blog and give it away for free. But don’t think that I am a Johnny-come-lately here, I have been writing for Lew Rockwell since December of 2004.
Keywords: Internet, , content, Lew Rockwell, blog, japanmarketingnews, Social Media, Japan, marketing, article, Alexa