Marketing Japan: Number of US Companies Using Blogs for Marketing Rising…
I just ran across an article that made me feel a bit vindicated. I often meet people who think that the meaning of the terms “Social Media” or “Social Media Marketing” extend to things like Twitter, Facebook, Myspace and Pick and stop there. I do not agree at all.
I think that if you believe that just putting information out on Twitter is good enough for Social Media Marketing (SMM) then you are not even doing 1/4 of what needs to be done.
I firmly believe that a solid, well-written, interesting blog, that is updated at least once a day with useful and free information, is critical to the success of any Internet marketing program. Whenever climbing any great mountain (your marketing target) any expedition team will need a good base camp (your blog).
Now, Adweek data seems to come out and confirm what I have suspected. It is estimated that, by 2012, 43% of all US companies will be using a blog for marketing. That’s smart. From the article:
In many studies, company use of social networks and Twitter outpaces the use of blogs, but the platforms are not mutually exclusive. “Companies are finding that blogs fill a specific niche that other forms of social media do not,” said eMarketer senior analyst Paul Verna.
“Marketers perceive blogs to have the highest value of any social media in driving site traffic, brand awareness, lead generation and sales — as well as improving customer service,
So, it seems to me that the lesson here is obvious: Twitter, etc. is good as a snack (but has many problems on the horizon), but somewhere down the line, people need to sit down to a proper meal. It’s going to take at least two years of dedication to build a reputable and credible blog… I reckon it’s best to get started ASAP.
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Keywords: Blog, Twitter, Pick, Myspace, Facebook, Adweek, Mike Rogers, Marketing Japan, Mike in Tokyo Rogers